MIDO, Swiss watch creator founded in 1918 and UIA partner since 2014, celebrates its 100-year anniversary on November 11 2018.
Created by Georges Schaeren on 11 November, the very same day as the Armistice, the brand has always found its inspiration in architecture by associating each collection with a famous architectural monument such as the Commander with the Eiffel Tower and the Multifor with the Sydney Habour Bridge.
MIDO has hosted events in Mexico, Taipei and Shanghai, in honour of this important milestone in the brand’s history. The finale of the events and festivities organised throughout the year will take place in Singapore, on 22 November.
Find out more about MIDO: https://www.midowatches.com/usa